What websites actually cost, what happens to your rankings, and what is worth your time online. Written for people who run home service businesses, not for other marketers.
A Facebook page proves you exist. It cannot rank in Google, it does not belong to you, and it loses the customers who never open Facebook. Here is what each one actually does and why most contractors need both.
Read it →A bad website does not announce itself. It just quietly sends people to your competitors. Here is what quality actually means for a home service business, and a ten minute test you can run on your own site right now.
Read it →Customers are starting to ask AI assistants who to hire instead of scrolling Google. Here is how those answers get assembled, what decides whether your business is named, and what you can do about it now.
Read it →The handful of things that genuinely move local rankings for contractors, in order of impact, plus the ones that waste your money. Most of the list is free and none of it requires an agency.
Read it →An honest comparison of Wix, Squarespace, GoDaddy, WordPress, Webflow and the all-in-one field service platforms, including which one is right for you and when hiring anybody is the wrong move.
Read it →No, not if the rebuild is done properly. Here is what rankings actually live on, the five mistakes that genuinely cost you traffic, and the checklist to run before and after launch.
Read it →Real price ranges for every way to get a website built, from DIY builders to agencies, including what the ongoing fees actually cover and where the hidden costs hide.
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