01 Maintenance and installs are different customers
Someone who wants their lawn cut every Tuesday and someone planning a patio and retaining wall are not the same buyer and should not land on the same pitch. We split them so each gets the page they came for.
02 Route density is the actual goal
Ten customers on one street beat ten scattered across the county. Saying plainly which neighborhoods you serve helps you attract the work that is profitable rather than the work that is far.
03 The work is seasonal and the site should say so
Spring cleanups, mulch, irrigation startup, leaf removal, and winter prep all peak at different times. Naming them means you show up when people search for that specific thing.